There have already been dozens of research on social proof. This is among my favorites, where a psychologist positioned folks standing on the sidewalk staring up at a setting up, and noticed many passerby halting to stare up after they saw his actors, too.
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The noun meaning "composing testifying to one's click here qualification or character" is recorded from 1570s; that of "gift introduced as an expression of appreciation" is from 1838.
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